There’s rarely any artist that isn’t bothered about the understanding of music promotion. That’s why we’ll be taking time today to explain the basics of music promotion. To make it simpler to understand, we’ll be approaching it like a tweet. We’ll be sending out seven tweets about music promotion;
1/7- How will you feel after investing countless hours into your music. Through the process of recording, production, mixing, and mastering.
2/7- of course, you are in love with the whole process. That’s why you set up a release date, and you start hyping your music on social media.
3/7 Then comes the day, and you are fully pumped up to see your music making it to every billboard and playlist. Often, that’s not what happens.
4/7- Yes, you managed to get about 1000 plays and streams on streaming platforms, and you are happy about what’s to come. It dawned on you…
5/7- After a week or so, your album went into oblivion. No one is mentioning your music or talking about you. You get worried, just like every other artist.
6/7- No one is going to listen to your album. You got tired of checking Spotify as you discover you are the only one listening to your song.
7/7- That’s when you realize that something is missing, and it’s the understanding of music promotion. What then is music promotion?
What Is Music Promotion?
Music promotion is all about achieving three things; spreading your music, advancing your career, and growing your fan base. Music promotion used to be the exclusivity of professionals, but now it’s in the hands of the artists.
For a fact, music promotion is much work, but it’s worth all the effort. Music promotion is about making good music, getting verified on streaming platforms, sharing your music, and building a fan base.
Today, music promotion has become easier with social media and the internet. Streaming platforms have also made it easier for artists to reach their fans and even monetize their airplay. Know this; music promotion can either be free or paid. The choice is yours to choose whichever suits your needs.
Effective music promotion is not cheap, but you can still get your music out there without harming your pocket. There are numerous budget-friendly mediums to promoting your music. It’s all about understanding how music promotion works.