Monetize Your Podcast

We are in the golden age of podcasting; it is fast becoming the most popular communication channel on the internet today. Learning how to start a podcast has been simplified with the array of guides, tools, and resources available now. What is still a problem for most podcasters is learning the monetization of their podcast.

Podcasting, or content creation generally is fun if you have a bit of cash inflow. It’s even better if you don’t have to spend out-of-pocket to get things done. Being able to monetize your podcast means going from being a pastime podcaster to an established one.

At Disctopia, we’ve dished out countless resources on how to monetize your podcast. It’s part of our core mission to provide podcasters and audio content creators with the tools they need to monetize their podcasts successfully.

As one of the most popular podcast platforms, we know our onions when it comes to taking podcasters from $0 to their first $500. We are best placed to help you grow and monetize your podcast. There are practices you can implement that will guide you into being a full-fledged podcast business. We believe we can get you closer to your goals.

This piece will focus on the tools and resources you can deploy to grow and monetize your podcast. 

1. Social Media Scheduler

It’s always a challenge promoting your podcast shows. You’ll understand if you’ve attempted to promote your podcast shows on numerous social media platforms. By the way, if you are yet to deploy social media for your podcast promotion, there’s a lot you are leaving on the table.

You’ll need to deploy the best social media scheduling tools to make the most of social media for your podcast promotion. This will allow you to manage your social media platforms from a single point. You will be saving yourself a whole lot of time.

You will experience real growth across your social media accounts with a scheduling tool.

As much as we emphasize social media scheduling tools, that does not mean you should not engage your target listeners and existing listeners on the individual platforms.

We recommend a social media scheduler as it will enhance the growth of your followership and improve your chances of monetizing your podcast.

2. Press Kit

If you intend to grow your podcast, you’ll need a press kit. While we’ve tried to downplay advertising as a means of monetizing your podcast, you still need to consider it.

With the millions of podcasts, you need to find a way to put your name out there. Regardless of how much of a podcast rockstar you are, advertisers will never come looking for you unless you’re Joe Rogan or Tim Ferris. This is why we encourage every podcaster to put together a press kit.

Press kit does beyond just promoting your podcast; it’s the key you need to unlock your podcast monetization strategy.

You can pitch your podcast show to advertisers with a well-packaged press kit. In your pitch, you will be proposing a working relationship and how your podcast show can be of benefit to them.

Your podcast press kit must include your download and number of listeners, social media followers, email subscribers, and website visitors.

Throw a bio in the end, a link to your most engaging social media post, or your most popular podcast episode. Anything that can help convince prospective advertisers of what your podcast show can add to their business and brand.

3. A Podcast Video

Look through the top 10 podcasts in the world; they all have a visual component. Think of The Joe Rogan Experience, The Hey Fraser Show, and the Tim Ferris Show; they are all video podcast shows.

If Joe Rogan starts recording a regular podcast, he might lose a good percentage of his audience. This also applies to every other top podcast recorded as a video podcast.

We are in the age of video; that’s why many podcasters are migrating to video podcasts. There’s a lot a video podcast can do for you as a podcaster. Firstly, search engines love videos, and the more videos you have, the higher the chances of your ability to rank higher on search engines.

Ranking on search engines will translate to increased organic traffic to your podcast.

We seriously think that podcasters should start a video podcast. Yes, it’s uncharted territory, but there is a growing resource on how to record a video podcast and starting a video podcast.

4. Website and Blog

It’s still funny that there are many podcasters without a website and a blog. While mastering how to start a podcast, there is an emphasis on how to start a podcast website and blog.

No one is asking you to build the website by yourself; there are website designers or website builders that you can utilize. If the monetization of your podcast matters to you, then you should pay attention to your podcast website and blog.

While you may not have control over your Instagram or TikTok, you have full control over your website and blog. More so, a podcast website and blog will improve your SEO rankings.

More importantly, a website and blog should be where you lead magnet to build an email list. You will post your podcast transcript, repurposed contents, and build SEO on your podcast.

You will also be able to embed your podcast and publish more content for your audience.

5. Email List

As a podcaster, you need to build an email list. Email marketing still works excellently; if not, why would Google, Microsoft, or Tesla have a list. While everyone currently favors social media marketing, you should also take it a step further by adding email marketing.

Before you focus your resources and time on social media marketing, know this. Social media platforms want you to post content and interact with your audience strictly on their platform. That’s why they frown at off-platform content.

They love it if you post audiograms of your podcast or a teaser from your video podcast. However, it’s hard work diverting the traffic from such engagement to your podcast.

This is not the same with email marketing; once someone gives you their email, what they are saying is that they want to hear from you. You are free to remind them that you have something to offer them constantly.

With an email list, you can notify your subscribers

whenever there is a new podcast episode. Your email list can also be used to promote affiliate links and your merchandise. An email list is the best way to connect with your target audience.

6. Lead Magnet

So how can lead magnets help to monetize a podcast? Listen, you cannot monetize a podcast without growing. Once you attain a certain level of growth, you are better positioned to monetize your podcast.

A lead magnet could be anything you’re willing to give away. This could be a free exclusive episode, an eBook, or even a merch. A lead magnet is what you need to get your potential listeners to sign up for your email newsletters.

You can achieve a lot with a lead magnet if you can master its usage.

Final Thoughts

There you have it, a selection of tools that will help kick start your podcast’s growth, paving the way for you to monetize your podcast. Another tool we should add would have been a business plan, but that might sound cliché.

If you don’t have a business plan for your podcast, you may need to develop one. The business plan will chart the game plan to go from nowhere to somewhere as a podcaster.

If you are new to podcasting, you might want to check out Disctopia’s Insight. It is fast becoming the number one source of information and resources for podcasters and content creators.