We are really pumped up at Disctopia with the new video podcast addition to our platform. While we are still basking in the euphoria of this major feature release, we’ve decided to explain how video podcasts work and what you stand to gain as a podcaster. Video podcasting on Disctopia means you can manage and add videos just like your regular podcasts.

The shift to video started during the pandemic. We saw more people embracing video interviews, video podcasts and others. There was an increase in the number of brands using videos to create an amazing multimedia experience.

We saw the number of podcasters recording their podcasts as videos and then uploading them on video sharing platforms. There are also those who were doing audiograms, static videos and others. In essence, these podcasters are taking advantage of the power of visuals.

Right in your hands, you have the power to touch the lives of millions by creating an intimate bond via visual content.

In this piece, we’ll be shedding light on why you should care about video podcasts as a podcaster;

1. Stand Out From The Crowd

According to Listen Note, the Podcast Search Engine; there are 2,850,932 podcasts for anyone to choose from. How can you now stand out from this sea of podcasts?

Try video podcasting.

Right now, the number of video podcasts is still quite low. You have the chance to set up a video podcast show that can become the darling of podcast listeners and viewers.

Before the content segment is flooded, you should position yourself to become the Joe Rogan of video podcasting.

Video podcasts are known for their superpower of being able to educate, entertain, engage, and inspire your audience.

2. Give a Face to The Voice

One of the advantages podcast has over other content types is its” voice.” Now, you are going beyond a voice by giving a face to the voice.

With a human face to the voice, there will be an inflow of emotions, reflections, and emphasis. Not just the voice will breathe life into the content, but the visuals.

A video podcast gives you the room to express exactly what you are trying to convey. You’ll be able to utilize gestures, body posture and facial expression to convey your message.

While there might be some ambiguity and confusion with audio, video clears all the doubts your listeners might have.

3. Video is King on Social Media

See what’s happening on TikTok, YouTube, Facebook and Instagram. Everyone loves video and would leave everything to watch anyone that pops up on their status.

Now, imagine being able to take advantage of the love everyone has for video on social media for your video podcast. Although social media isn’t designed for audio, every video is always muted.

Nonetheless, with a video podcast and a strong social media presence, you’ll be able to put your content in front of millions of people.

In essence, video podcasts can help you break into the ranks of the new generation of podcast listeners.

4. Build Trust With Video

As a podcaster, your listeners know your voice but not your face. Through a video podcast, you are building a level of familiarity with your audience.

If your audience feels like they know you, they will be able to trust you.

While you are doing all you can to push out amazing and quality content, engaging your audience via video could be the ice breaker for you.

5. Repurpose Your Existing Content

You have podcast episodes you’ve made eons ago; you can still reformat this into a video. Look into your archives, choose your best performing content and reformat it into a video podcast.

Adding a visual element to your podcast will make your content into a great promotional content.

By repurposing your content, you are improving the discoverability of your podcast as it will be in more than a single format.