Your success as an indie musician is hinged on the efforts you invest in music marketing. Let’s get this right; there are loads of talented musicians out there who failed to hit the limelight. The reason isn’t farfetched; while they may be loaded musically, they suck when it comes to music promotion.
Assuming these individuals can transfer their talent and creativity to marketing their music, the sky would have been a starting point. We are now in the age of competitive music, and there are thousands of talents ready to implode and explode. As an indie artist, you should know that technical knowledge of music and creativity isn’t a mind-blowing phenomenon any longer.
It does not matter if you are an average musician; once you get it right with music promotion, you’ll become the toast and darling of millions globally.
Interestingly, what many of these musicians fail to understand is that music promotion isn’t as difficult as they think. We’ll break it down even further for you, and if you can study and follow these steps, then you’ll realize that music promotion isn’t as complicated and confusing as you must have thought;
1. Be Involved Fully in Music Marketing
It’ll get to a point in your music career where you’ll need a PR and Marketing team always to get you hyped up. Before that time, invest time into learning the ropes of music promotion.
You’ll know what works and don’t work for your type of sound and music through this. When you eventually break into stardom, you’ll be able to work alongside your marketing team to put your music on every lip.
2. Take Full Advantage of Digital Platforms
We are in the digital music era, and that’s where you should also have your focus. While thousands of tracks are being uploaded on digital platforms daily, there’s also a corresponding increase in listeners’ number.
Today, revenue from streaming platforms has left many people in awe of what is to come in the future. Digital platforms have proven to be the cookie; equip yourself to milk the opportunities it provides.
3. Network Within and Outside The Industry
Never underestimate the power of networking. Find your way into the midst of other musicians, music promoters, influencers, and powers that be in the music industry. Show genuine interest in what other artists are doing if you have the time, volunteer on their marketing projects.
It’s a two-way thing. You are sowing good seeds and at the same time learning how others are getting things done. In essence, go to other musician gigs and support them without expecting any favor as compensation.
4. Know Your Audience and Get Closer
The major mistake most talented artists make with their art is the lack of knowledge about their target audience. For every genre of music, there is a unique audience that is interested in your music.
It’s your duty as an indie artist to know who your target audience should be. There are tools available to understand what people are searching about relating to your music and how you can key into the traffic. Your audience will appreciate the knowledge you have about them.
5. Take Advantage of Social Media For Music Promotion
If you are not on social media as an indie artist, your chance of succeeding at music marketing is slim. Everyone you are competing against is using social media to connect and communicate with their fans.
Through social media, you can convert your audience to your ambassadors. You’ll see them spreading the good news about your music. Ensure you connect with them using every available outlet. Don’t forget to always thank them for supporting your music as this will encourage them to do more.
Once you can get it right with music marketing, you’ll discover you are gaining speed and increasing in popularity by the day. Just consider all of the five tips above; you’ll be surprised at the results achievable from your efforts.
Being able to start from this point of music promotion, you’ll go ahead to spread your wings as an indie artist and break forth into new grounds. We are not saying it’ll come easy, know that the results will be worth every effort and resources invested.