Not Transcribing Your Podcast Episodes Yet? Here’s Why You Should
- 4 min read
- Jun 12, 2023
It’s possible that, as a podcaster, you’re constantly wondering how to create a podcast episode that offers a wholesome experience for listeners. Many creators are already catching up to the rising video podcast trend. But what about transcribing episodes?
Transcribing your podcast welcomes a different kind of audience: avid readers, people who are deaf or hard of hearing, and first-time listeners who want to skim through your first sentences before committing to the audio.
If you’re not sure transcribing your episodes is worth the effort, you’ll be glad to know that the US is a nation of readers, garnering 39% of bookworms who read more than 20 books a year, compared to the global average of 27%. So, going the extra mile by integrating transcriptions attracts new audiences in readers.
Additionally, creators often find it hard to generate organic website traffic since most of their content is in audio form, which search engines don’t index. Transcripts help them solve this issue by turning audio into text so search engines pick up their content’s keywords. After all, the first Google result gets 27.6% of all clicks.
With this in mind, let’s dive into three fundamental reasons why all podcasters should transcribe their episodes.
