What makes great independent music? The strength of every song can be found in the story behind it. While there are transformative songs, evergreen artists can touch the souls of even generations unborn. It’s not just about being great at independent music, but the necessary traits required to give you a push.
Outside of talent and skills, other factors make a piece of great independent music and artist. Suppose you can incorporate these traits into your art. In that case, you are likely to be regarded as one of the greats of independent music.
1. Go Big on Marketing
Usually, independent artists learn the hard way that they need more than just a good song. Your beautiful song won’t matter if you slack with music marketing. You’ve got to do all within your reach to raise awareness about your music.
No one might even get to know that you have a new song if you don’t invest in marketing. Look into anyone who is killing it in independent music; they are heavy and strong with marketing.
It won’t amount to exaggeration by saying that great independent music artists are products of excellent music marketing.
You are likely to get limited results if all you do is go on Facebook or Twitter and announce that you just released a new album. Do all that is possible to go on media tours, live shows, Tv or radio interview sessions, guest appearance, and more.
Great independent music artists know that resources and have to be invested in promoting their art.
2. Building Rather Than Burning Bridges
Succeeding in the music industry is a factor of the worth of your contacts. We are not referring to your partners, but those ready to mutually work for your benefits. It would help if you nurtured relationships that will mutually benefit you and the partners.
It’s about leveraging either their skill or name to further your independent music career. Know that this must be a mutual relationship; else, you’ll find yourself to blame.
Know that things are quick to go wrong with your partners. Here’s when you’ll need to exercise patience and bring into play your conflict management skills.
Never burn bridges with anyone in the independent music industry. You are likely to need their help sooner than imagined. In your climb to being one of the great independent music artists, you’ll need to build as many bridges as possible.
Things don’t work out now does not mean the future won’t be to your benefit.
3. Never Be Afraid To Invest in Your Music
One characteristic peculiar to the great independent music artists is their investment in their music at one point. Investing in your music comes in a different form; learning a music marketing course, buying instruments, spending considerable time in the studio, or running adverts.
This will cost you much money in the long run, but it’s worth all the time and resources.
Caveat though! It’s not about spending the most money, but spending the right money where it counts.
It’s not about throwing money at your music career; most times, you’ll not get the result in good time. Of what need is to spend thousands of dollars on an instrument to find one for $100 that works just fine.
While you are investing, focus on things that could give your music career a push.
4. Do All Possible to Create an Online Fanbases
Suppose you need to gas up your independent music career. In that case, nothing else is as important as being online and having the right amount of fans. The internet has proven to be the best place to build a new following and connect with existing fans.
Yes, you are on Facebook, Twitter, and other social media outlets; none compares to having your website. To maximize the potentials the internet offers, you’ll need a website.
The website will serve as the base of your operations. You’ll link traffic from other sources to your website. Do well to take advantage of this traffic by showcasing what you offer as an independent music artist.
To gain new followers, make the opt-in button prominent. With your website, you can brand things your way. To make sales, divert the visitors to a page where they can see sample songs, videos, and merchandise.
Final Thoughts
There you have it, the likely traits of what makes up a piece of great independent music. You may not have all of these traits pulled together, but work towards it.
In no time, you’ll see yourself producing the best of indie music and increasing your chances of being one of the great independent music artists.
