There is a need to create a link between your music and your fans through an independent music distribution outlet. Music promotion is not complete until you create the perfect independent music distribution strategy.
Before now, independent artists rely on brick and mortar music distributors to get their music in their listeners’ hands. Things took a turn in 2015 when digital music distribution took centre stage and surpassed physical music distribution.
As an indie artist ready to get your music into every possible ear, you’ll need to embrace and continually improve your digital music distribution strategy.
It’s all about making your music available where your fans or potential fans hang out. For a fact, they are all hanging out online.
In this blog post, we’ll create a scenario. Let’s assume you are about to release an album, single, or Mixtape within the next 24hrs. After reviewing your independent music distribution strategy, you concluded that it’s not going to get your music where you envisaged. What can you do to turn your fortunes around within the next 24 hours?
We are only interested in actions you can take within 24hrs or less.
Choose the Best Music Distribution Company
This is key to your success as an indie artist. While there are a thousand and one music distribution companies out there, you should only settle for one that has a pedigree of success.
While you are searching, ensure you are settling for one that gives you the maximum royalty at the lowest possible cost.
As an indie artist, you cannot get it wrong by pitching your tent with a music distribution company specializing in only independent music.
Apply SEO Strategies to Your Music Distribution
Many times, your fans don’t know where to listen to your music. Therefore, they turn to Google to either search for your name or your music. Many won’t even know the title of your music; they will only remember a line of the music.
Even in traditional music distribution, you’ll have to submit one sheet. The one-sheet contains all your artist records.
In the digital world, you’ll need to have metadata. In your metadata, you’ll identify your artist/stage name, title (of the album, single, or mixtape), release date, track titles, genre, composer information, producer, and artist bio.
Revise Your Marketing Plans
Unless you are a top-selling artist, you should do all that is possible to promote your music. Even a day is enough to create a buzz and hype around your music.
Leverage the power of social media to make your music go viral. You may quickly engage influencers on social media to create a buzz around your music.
There’s even a window of playing a show in your studio to increase the hype around your new music. Whatever time you have left, invest it into getting it right with your marketing plans.
Final Thoughts
It’s all about taking a route that easily connects you to your existing and new listeners. Take full advantage of all the marketing tools available to indie artists before and after your music release.
It would be best if you did all within your reach to improve your independent music distribution.
