Let’s get you up to date on one of what you need to start a podcast; podcast collaborations. But the idea of starting one – and growing it to be successful – seems daunting. After all, it’s not enough to just hit “record” and hope for the best. There’s a lot of hardwork involved to grow your podcast show to an enviable height.
To grow your reach, you need to explore available options. One of such is by harnessing the power of collaborations. We are placing emphasis on collaborations as it has the potentials of filling the growth gaps of your podcast show.
This position is also shared by Forbes, who believed that collaboration is a key element to taking your podcast business to the next level. By embracing collaborations, great things are bound to happen. More so, collaboration is no longer a business strategy, but rather a key to long-term business success.
Let’s narrow it down to podcast collaborations. Everyone knows how difficult it can be, especially if you’re just starting your podcast show. You might have all the insider knowledge about a topic or what you need to start a podcast, and know how to bring your authentic voice to your podcast show. Yet, all of these may never be enough to help grow your podcast.
Collaborating with people in any way means you team up with them and combine resources to create something bigger than either of you could achieve on your own. Collaborating increases visibility for both parties involved while strengthening relationships between people passionate about similar topics.
If you follow this guide about podcast collaborations, you’ll be positioned to acquire a good following despite the competitiveness of the industry. Here are five ways to utilize collaborations to grow your podcast;
Choose Collaborators who Complement Your Brand
Now that you know that collaboration is one of what you need to start a podcast, start your search for collaborators who can complement your brand. When considering the type of collaboration, it’s essential to consider who would be a good fit for you and your show. Look for podcasts that have a similar audience to yours or cover topics that would interest your audience.
You have to make sure you’re choosing somebody whose brand complements yours and would be beneficial to collaborate with. You don’t want to be too closely associated with somebody whose audience doesn’t align with your own.
When it comes to choosing your collaboration partner, there are a few things you can look for. Make sure they have a sizeable audience than your podcast show. If you’re just starting out, it’s not a great idea to team up with somebody with millions of followers. Start small by partnering with a partner with good amount of engagement and authority in your niche.
Consider Guest Host And Co-host Collaborations
An excellent strategy to increase the number of podcast listeners is to also appear as a guest on other people’s podcasts. However, it would be best if you undoubtedly made a good impression by widely disseminating your knowledge to their audience.
When it comes to collaborating with other podcasts, you have a couple of options. One is to invite a guest host to come on your show and host with you for an episode. This strategy is a great way to bring new audiences to your podcast.
You can also invite a guest co-host to join you on different episodes of your podcast and bring their audience with them. When choosing which podcasts to collaborate with, you want to ensure they’re a good fit for your audience. If you podcast about , you might consider inviting a podcast host from a business podcast to come on your show and share their insights.
If you’re interested in a specific guest co-host, reach out to them and let them know you’d like to collaborate. Tell them why you think it would be beneficial for both podcasts if they joined you for the episode.
Cross-Promote With Other Podcast Shows
If you’ve already started your podcast and are looking for ways to grow your audience, cross-promoting with other podcast shows is one way to do so. By contacting other podcast show hosts in your niche, you can mutually agree to promote each other’s podcasts on your social media pages, in your show notes, and wherever else you publish your content.
This is an excellent option if you’re just starting your podcast show or asking should I start a podcast? and want to expand your reach without focusing too heavily on creating new episodes. You can gain more exposure by teaming up with other podcast shows and letting their audiences know that you exist, especially if you’re just getting your bearings and feeling confident in your abilities.
By cross-promoting with other podcast shows, your audience can learn about new podcasts and podcast hosts, while the hosts of those podcasts can learn about you and what you have to offer.
Collaborate with Content Creators
This is another excellent option if you’re just getting started with podcasting and you shouldn’t still be pondering on the thought of should I start a podcast? Instead of selecting one specific podcast to cross-promote with, you can partner with a group of content creators. This could be a collaboration of podcasters, but it could also be a group of YouTubers or other social media personalities.
By reaching out to multiple people and coming up with a cross-promotion plan, you can expand your reach to a larger audience than you would if you were to collaborate with just one person or podcast.
When choosing content creators to collaborate with, look for people who have a similar audience to your own and are in a different niche than yours. This way, you’re reaching out to a new audience who doesn’t know you exist.
Run a Co-branded Podcast Ads
If you’re already a few episodes into your podcast and want to grow your audience even more quickly, consider advertising on other podcast shows. This method is called co-branding, and it’s when two (or more) podcasts team up to advertise each other on their episodes.
Advertisers are practically tripping over themselves to get their ads in front of the same audience. But with so many companies vying for those users’ attention, it can be tricky to stand out from the crowd. Co-branded podcast ad combines two podcast shows for a mutually beneficial result.
By advertising on another podcast’s show, you can bring their audience over to yours. It’s like cross-promoting, but the other podcast will be saying your name on their show. This method can help you grow your audience significantly faster and reach a whole new set of people who haven’t heard of you yet.
You’ll need to identify which podcasts might be a good fit to co-brand with. When looking for podcasts to advertise with, ensure their audience is one you want to be associated with.
Final Thoughts
Podcast collaborations are a great way to grow your reach and connect with new audiences. Considering these podcast collaborations, you can increase your podcast audience and strengthen relationships with other podcasts in your niche.
Now that you’ve gone through this piece, we are sure that queries like should I start a podcast would be out of your mind as you’ve now seen how you can grow your podcast when you get started.
Collaborating with other podcasts is a paramount key on what you need to start a podcast when it comes to growing your reach. When collaborating with other podcasts, make sure you’re offering something of value in return for your co-branding partner.
Doing so strengthens your relationship with them and makes a better impression on their audience. Collaborating with other podcasts is an ideal way to grow your podcast audience and reach a new group of people interested in your content.
