The content marketing landscape is constantly evolving. But one thing remains constant: the need for quality content. As an online business, you must have a comprehensive content marketing strategy.
One way to do this is by adding podcasting to your repertoire. Podcasts are a prevalent medium. They are also excellent for building a loyal audience. They help you establish yourself as an authority in your industry.
With the right strategy, podcasts can help you improve brand awareness. This guide will teach you how to make a podcast part of your content marketing strategy.
Why Learn How to Start a Podcast Content Marketing Strategy?
Podcasts are a great way to build your brand and create an audience. They’re also a splendid way to educate customers, increase sales, and gain trust in your content. People love podcasts because they can do other things while listening to you.
Therefore, any business should learn how to start a podcast content marketing strategy.
Let’s detail how to make a podcast part of your content marketing plan.
Take What You Already Have And Repurpose It Into Podcast Content.
Any business worth it salt should already have various content forms. This includes blog posts, videos, and case studies. Take some of the most popular content you’ve created and repurpose it into podcast format.
For example, suppose you have content on improving customer service with phone calls. Then create an audio version of this content.
You can use Audacity or Adobe Voice to record yourself reading the script. Then you can add sound effects as needed.
Gather Your Old Blog Posts And Repurpose The Best Pieces Into A Podcast
Another excellent approach on how to start a podcast content marketing plan is to gather your old blog posts. Then repurpose the best pieces into a podcast.
If you’ve been around for a while, you likely have a library of content you can use for your podcast. You might even have some old blog posts sitting around for years. They might still get good traffic but haven’t been updated.
Gather these posts and create an audio version. Then publish it on your website and social media channels.
Create A New Blog Post Or Social Media Post For Each Podcast Episode
You want to capture your audience’s attention wherever they are. However, you can. So, we have a splendid tip on how to make a podcast part of this approach. You can create a blog or social media post for each podcast episode.
You can repurpose the same content from your podcast episode into a blog post. But you should also include some extra information. For example, include links to articles related to your podcast episode’s topic.
Pay Attention To Your Website When Promoting Your Podcast.
Most podcasters don’t take advantage of their website to promote their podcast. This is a significant mistake. Anyone who knows how to start a podcast content marketing strategy pays attention to their website. The two can work together well, and you should take advantage of it.
One way to do this is by adding a link to your podcast on your website. You can also use social media to promote your podcast and your website. This way, people interested in learning more about them will have more places to go if they want to learn more.
Add Podcasts To Your Email Marketing Strategy.
Email marketing is one of the best ways to promote your podcast. You can easily add a link to your website, which will help you generate more traffic. You can also use emails to send newsletters with your podcast links.
This is a great way to get people interested in your offer. It’s crucial if you’re starting and have yet to have a large audience. If you send a newsletter to your current subscribers, they’ll be more likely to listen to what you have to say.
Boost Your Podcast Episode Content On Social Media With Paid Ads
Paid ads are another great way to boost your podcast episode content on social media. You can use Facebook ads or Instagram ads to get your content in front of more people who might be interested in it.
This strategy is excellent because you know how much you spend on each person who clicks on your ad.
Paid ads also ensure that the people who see your ads are interested in your content. These sites will only show your ads to people interested in your podcast topics.
Use Other Podcasts To Drive Traffic To Your Podcast And Brand
This is an excellent approach on how to start a podcast content marketing plan. You might wonder if this tip isn’t counterintuitive. After all, you’re trying to build your podcast audience and brand, not someone else’s.
But here’s the thing: It can feel like an uphill battle when you start a new podcast. The more people who hear about your show, the better off you’ll be in getting more listeners. This helps you grow your audience.
So what can you do? One option is to promote other podcasts on your show. For example, suppose certain shows have similar topics as yours (and they’re popular). Then consider interviewing their hosts or asking them for advice. This builds a relationship that can pay off in the long run.
In addition, let’s say you interview someone else on your podcast. Then it’s an excellent opportunity for them to promote their show. This way, they won’t feel like they’re being forced into it. It also allows their listeners to hear about your show. This could lead to more listeners for both of you down the road.
Repackage Some Of Your Internal Company Knowledge Into An Interesting Podcast Series
Suppose your company has a lot of information that could be useful for others. For example, you might have an extensive database of customer data. This data can help others improve their marketing strategy.
You can share your expertise in creating better social media content. Consider repackaging some of this knowledge into an exciting podcast series. This is an excellent tip on how to make a podcast content marketing plan successful.
This can be a great way to generate more leads and sales in the long run. It helps people understand what they need to do differently to improve their results.
Join A Conference Call, Webinar, Or Interview Series With External Speakers
Podcast conference calls and webinars are some of the best ways to attract an audience. You can start by joining a conference call or webinar. Here, you’ll learn from experts in their respective fields.
For example, suppose you have a podcast about marketing for small businesses. And suppose you want to attract more listeners interested in this topic. Then join a conference call that features an expert on this subject (and share it with your audience).
Final Thoughts
The above tips on how to make a podcast part of your branding strategy are just the beginning. You can start today by creating a podcast focused on your niche. It would help if you filled this with valuable content for your target audience. Once you have your first episode ready to go, it’s time to promote.
