TikTok is exploding right now, and if you are wondering how to grow your podcast listeners, you’ll need TikTok. To make this happen, you will need to learn how to record a podcast video. With a podcast video, you will be able to take advantage of the viral effect of Tiktok and grow your podcast.
While you may want to dismiss TikTok as an app where teens post short funny videos, you will be wrong. Rather, you will be missing out on over 1 billion monthly TikTok users all over the world. Imagine how a fraction of TikTok users can help to achieve the aim of growing your podcast audience.
About 80% of TikTok users are between the ages of 15 and 35 years old. Coincidentally, the majority of podcast listeners are between the ages of 12 and 34 years old. Although the social media platform became popular for its lip-syncing feature, TikTok caters to a diverse range of interests, from dancing to music and even micro-blogging.
You see, not capitalizing on TikTok as podcaster means a chunk of the demographics might not even be aware of your podcast’s existence.
Since you already know how to record a podcast video, getting it on TikTok should be a piece of cake. For one, TikTok has become one of the major channels that digital content creators are utilizing to reach a new audience. If you still have reservations about the platform, consider the marketing aspect of it.
In this piece, we will be examining how to grow your podcast listeners by mastering how to record a podcast video for TikTok Marketing.
Always Post a Teaser of Your Podcast Video on TikTok
You need to learn how to record a podcast video, then you can post a sneak peek of your podcast clip on your TikTok account. This will build anticipation among your followers about your whole show.
As a podcaster, you need to work TikTok into the social media marketing of your podcast You can use short video clips like this to introduce your podcast or as a teaser for your next episode. If you are yet to learn how to record a podcast video, you can use an audiogram for a start. An audiogram is a combination of images, text, and music to create a video. With Audiogram, you can share an animated clip of your podcast on TikTok.
On TikTok, you can post a one-minute video clip. The length of a video was initially set at 15 seconds before it was increased. This did not dissuade people from posting on the app or viewing its contents. In fact, it might have been one of the features that attracted it to its teeming users.
People now have a very short attention span. There are so many distractions that most people do not like watching videos that are too long. Therefore, visual sound bites of your podcast on TikTok will create curiosity about your show and eventually loyal fans.
Create A Behind-The-Scenes Of Your Podcast
A glimpse into the behind-the-scenes clip of your podcast shows the raw, unedited version of your podcast. It can be the whole production process in bites or the intro, outro, or the middle of a topic. You can share a behind-the-scenes clip after you have shared your podcast clip or even before as a teaser to build anticipation. It might even include a combination of short clips of the making of each segment. You can as well share an interaction between you and your guest or a video of your guest having coffee.
A behind-the-scenes clip of your podcast on TikTok will be unique. TikTok was made for users to have fun through creativity. So, your behind-the-scene video might also be a funny scene that happened while recording. You will not only have more content in your account for your followers, but also a behind-the-scenes bit that shows your audience that you are also human. More so, people will appreciate the honesty and the hard work involved in podcast production. Most importantly, you are growing your podcast listeners through TikTok without stress.
Add A Shareable Podcast Link To Your Profile
You know how you can direct your Instagram followers to your podcast through a URL, right? You can do the same on TikTok. After you have shared your videos on TikTok, you might want to inform your fellow TikTok-ers to spare a minute for your other social media channels or even your blogs.
You can’t get the full advantage of the platform if it is not driving traffic to your other channels. You can take leverage the unique TikTok visual effects and sounds to create an attention-grabbing video. At the same time, whenever you share your TikTok videos on platforms like Facebook, Twitter, Instagram, and blogs you are creating awareness about the existence of your TikTok account.
You can share links to different platforms on your TikTok bio. However, you need to change from a personal to a business Account. This means that, as a content creator, it is best to separate your podcast account from your personal account.
Share Podcast Tips and Tricks
What is your podcast genre? Is it about cooking or gardening? Are you podcasting about podcasts? Whatever your podcast revolves around, there are probably tons of tips about it people don’t know. For instance, if your podcast is on cooking, you can share tips on the best ways to store perishable food items for longer. If your tips are accurate, short, and fun, you will be able to build a community of loyal fans on the platform.
Everybody watches 5-minute hacks. Make your tips 15-seconds long. Sharing tips and tricks is one of the best ways to drive engagement for your podcast videos on TikTok. Why? Tips and tricks are extremely popular on TikTok. Also, the more relatable your tips are, the more engaging your account will be. Anyone who finds your tips useful will probably share them with others. From there you have more followers without even trying.
Don’t Forget To Use Hashtags Generously
You can draw people’s attention to your account by using hashtags on every post. One of the benefits of TikTok is that anyone can view your content without knowing you. Using relevant hashtags on trending topics will make the algorithm recommend your content for people to watch. This way you can increase the reach of your videos beyond your followers. It will also help you identify competitors on the platform.
You can join popular TikTok challenges and add your own unique spin to them. It might be a lip-syncing challenge, a stunt, dancing, or acting. Ensure your video clips are original, even if they are a part of what’s trending.
How about setting the trend? You can set a branded hashtag challenge for others to follow. You can take a part of your podcast episode as a clip for the hashtag and challenge people to create videos based on the hashtag. Better yet, you can use hashtags searches to get acquainted with the platform and what’s trending.
Final Thoughts
You might not consider TikTok a viable means to grow your audience. After all, TikTok is a video-creation app, and a podcast is audio content. However, podcasts are growing past the audio format, podcast videos are the future of podcasting.
This is why you need to learn how to record a podcast video and how to start a video podcast, you can utilize TikTok like any other social media platform. What’s with the super short video clips?
However, TikTok has so many features that can make creating and sharing videos easy. Other than that, you can get on hashtag challenge, share your expertise as short tips, and post a teaser on TikTok to grow your podcast.
As a podcaster, you need start leveraging this hot and trendy social media platform to grow your podcast audience now.
