Drake Controls the Summer
After the Raptor’s legendary win over the Golden State Warrior’s, Drake released 2 songs. He entitled them “The Best in the World Pack”. He released both “Omertà” and “Money in the Grave (Ft. Rick Ross). Drake has always been a top tier artist in releasing music at prominent times to attract more attention from fans. As stated by Joe Budden on his Podcast, he always seems to control the Summer with a series of releases, or an album that often sits comfortably in AT LEAST Top 10 for weeks.
What’s All the Fuss About?
Drake takes a different approach this time, using the victory of his hometown NBA Basketball team to generate attention and clicks for his music. This is not only a brilliant idea from an artistic standpoint but a fantastic business move overall. Drake draws not only attention from his loyal fans, but from Basketball Fans ALL OVER the world, eager to see what all the fuss is about.
The songs themselves are what you expect from Drake; one is filled with witty punchlines, clever bars, and subliminal hits at previous
Good Enough to Stand Alone
Money in the Grave is a decent song, at best. You can clearly tell it was made to be a radio hit and wasn’t the type of song he used for lyrical exercise. Rick Ross’ feature was good. It wasn’t a detriment to the song in any way. While I can’t tell you anything wrong with the song (because there really isn’t anything wrong with it), it isn’t my favorite Drake song. I often turn to songs where Drake is flexing his ability to manipulate words and sounds (Tuscan Leather, The Ride, Diplomatic Immunity, songs like that).
Overall, Drake gave us 2 good songs that will fall in line with his extensive discography. The songs are good enough to stand alone in my opinion, which makes the packaged delivery even more satisfying. In the future, I’d like to see Drake, as well as other artists, follow this release approach. I feel as though it generates a lot of attention that artists deserve for their music.