As podcasting continues to grow, it's essential to leverage social media promotion as effectively as possible. Instagram is one of the most popular social networks, and many podcasters use this platform for promotion. There are many ways to promote a podcast on Instagram. That's why this piece will focus on how to promote your podcast on Instagram in 2022
Having learned the fundamentals of what you need to start a podcast and how to start a podcast. It's time to take things further by exploring how to promote your podcast on social media.
There’s no better way to attract more ears and eyes to your podcast than using social media. Instagram has become a very popular platform for podcast promotion
with more than 1 billion users. As more and more people are becoming familiar with the platform (thanks to celebrities, influencers, and well-known podcasters), there is money to be made here.
Promoting a podcast on Instagram is a great way to gain exposure and grow your audience. This guide will show you how to promote your podcast on Instagram in 2022.
1. Leverage the Link in Your Instagram Bio.
The most effective way to promote your podcast on Instagram is to leverage the link in your Instagram bio. These will help you connect with potential fans and hopefully drive them towards downloading one of your episodes. It will also let people see the page and tell them about your podcast.
If you're not using a link in your bio, here's how to do it:
Navigate to your profile and select "Edit Profile." Add the URL of your podcast to the Website field in your bio and save the changes. After completing these steps, click the "Done" button to confirm that your podcast link has been added to your bio.
Find a good place for your podcast on Instagram. For example, if you have an online shop, ensure your Instagram photo is linked to your store or website. If you have a blog with lots of content, make sure your podcast is listed as one of the categories so people can easily find it.
Add a link in the description of each episode. This will allow people to easily find out more about what you're talking about and where they can subscribe if they like it!
2. Post Regularly About Your Podcast
One of the best ways to promote your podcast is by giving regular updates on all the episodes. You can post text or video content about a specific podcast episode. Post regular updates about your podcast, including full episodes, show highlights, and behind-the-scenes stories.
This could be something as simple as sharing a video or photo that features the host or an episode of your show, or something more involved like creating an animated GIF or writing a short story inspired by one of your episodes. Your followers will appreciate all these posts, so don't just post one thing per week; make sure you post at least once daily so they know what they're missing if they don't follow you on Instagram!
3. Interact With Your Audience
By using Instagram, you can interact with your audience daily. You can follow others interested in the same things as you and engage with them in comments and messages.
You can host a Q&A session with your audience on Instagram Stories and use it to promote your latest episode.
This will allow you to stay connected with your listeners and build a strong relationship between you and them.
4. Use Targeted Hashtag Strategy
Using a targeted hashtag strategy can also promote your podcast on Instagram.
This means that you should be creating specific hashtags for your podcast and then using those hashtags in your social media posts. For example, let's say that you want to promote your podcast on Instagram, and you also want to target people who listen to music while they work out. You would create a #workout hashtag and then use that hashtag in your Instagram posts.
You can create a hashtag specifically for your audience and then use it in all your social media posts to show up more often when people search on Instagram for related keywords. You can find out what hashtags people use in your niche and create similar ones for your podcast.
5. Drive More Downloads Using Instagram Stories
Instagram Stories is a great way to promote your podcast. Not only does it give you the chance to share content with your followers, but it also allows you to answer questions and engage with them more personally.
The world's top marketers know that Instagram Stories is a powerful branding and marketing tool. Over the past year, we've seen massive growth in their Stories usage, measured by engagement and new user signups. In fact, in 2018, more than 50 million people added Instagram Stories to their accounts. When you leverage these tools to your advantage, you can drive more downloads of your podcast episodes than ever before.
6. Repurpose Your Audio to Video Content
If you're a podcaster, one of the most effective ways to promote your podcast is by repurposing it in video form. It's no secret that video has become the preferred format for consumption - and this trend will only continue to grow.
Video is the best way to tell a story and engage your audience. Whether promoting a new episode or sharing your insights on an exciting topic, creating short videos can help you spread the word about your podcast.
Here are several ways you can
repurpose your audio content into compelling videos:
Make it engaging: If you know how to create interesting content, you'll probably find that creating videos from your podcast is pretty easy. The key is ensuring that every piece of information in these videos is worth listening to - otherwise, people won't want to stay longer than necessary.
Use GIFs: GIFs are an excellent way of keeping viewers engaged because they allow them to enjoy images without sitting through long videos.
7. Leverage Live Video or IGTV to Promote Your Content
Instagram is a great way to promote your podcast, but you must know how to use it. Just like television and other forms of advertising, instant live video and IGTV has become a powerful tool for businesses. Whether your audience is watching on mobile phones or computers, live video can be a highly effective form of SEO. It's also a great way for new fans to learn about your company or brand and get comfortable using their phones as cameras.
Live videos are also great for promoting your podcast because they allow you to connect with your audience organically. You don't need any extra tools or apps for this type of content, making it easy for anyone who wants to engage with your brand as it happens.
8. Use Paid Ads to Promote a Podcast on Instagram
If you are a blogger or podcaster and want to promote your podcast on Instagram, you need to get familiar with paid advertising. Paid ads can help you reach more people to build an audience and sell your brand.
When you see an ad that's relevant to your show, click on it and look at the details. This will tell you how many people are viewing the post and for how long.
You can also use Instagram analytics to view the number of people who have viewed your posts and where they came from.
If you want more exposure on Insta paid advertisements to boost your visibility.
Final Thought
Starting a podcast is easy, but promoting it can take consistency and creativity. Instagram can be used for many more things, such as podcasting, than just sharing photos.
Though a lot of Instagram users are on the platform to be entertained, you can use that to your advantage to promote your podcast in 2022 and beyond!
Regardless of what you aim to accomplish from podcasting in 2022, we hope this guide will bring you closer to these goals.
