While we are still riding through the golden age of podcasting, let’s take it a step higher by learning the basics of how to start a video podcast. Having learned the basics of how to start a podcast, it’s time to take it a step higher by venturing into video podcasting. When you see the word “video” and “podcast” in the same sentence, it’s an oxymoron.
To answer your question of what a video podcast is, it’s not different from a regular podcast, just with a visual element.
While your audience can connect with your podcast, adding visual elements to it could help you grow your audience. About half of global podcast listeners also skim through YouTube for content. If they can’t locate your podcast, they will likely watch your podcast on YouTube.
Search for the top podcasts you know on YouTube; there’s a reason why they are learning how to start a video podcast on YouTube. There’s the Joe Rogan Experience, H3 Podcast, and other top podcasts leveraging YouTube’s 2 billion audiences.
Interestingly, knowing how to start a podcast with video isn’t difficult. You have done all of the important work on your existing podcast show.
Why Should You Start a Video Podcast?
Videos Are Engaging and Powerful
A picture speaks a thousand words; now think of the number of words a video might speak. By the way, a one-minute video is about 1.8 million words.
The strength of videos lies in grabbing your audience’s attention and keeping it. The mind might wander off when listening to a regular podcast, but that’s not the same with video podcasts.
Being visual beings, humans pay more attention to videos than other forms of content.
Build Trust With Your Audience
The fastest route to building a loyal audience will be to put a face to your content and make your audience feel at home.
When your viewers feel they know you, they can trust you. However, to build that level of trust, you’ll need to consistently churn out video podcast contents that add value to them.
Over time, you’ll see your audience becoming attached to your video podcast show.
Search Engines Love Videos
Or rather, Google loves videos. For the purpose of podcast SEO, you need to take advantage of Google’s preference for videos.
You can quickly rank your podcast show on Google’s first page if you add podcast videos to your content variety. We assume you have a podcast blog and website; you can bring 41% more traffic to your site by adding videos.
Videos Are Optimized For Social Media
Look through your Facebook, Twitter, and Instagram timeline; you’ll see the amount of video content. By the end of 2022, 82% of content on social media will be videos.
You need to jump into the trend by starting a video podcast; social media users love videos. They will always open a video that shows on their timeline.
There’s no better time to take advantage of social media than now; it’s where everyone is right now.
Video Podcasts Format To Start in 2022
We want to be able to guide you to choose the best video podcast format for you. Here are a few to choose from;
Static Video Podcasts
This is arguably the simplest of all the video podcast formats. If you want to incorporate video elements to your podcast on a budget, add a picture, a slideshow, or your podcast cover art to the audio feed.
While it’s not the best, it’s the cheapest and easiest to create a podcast video format.
Audiograms have been proven to increase traffic by 500% to your podcast show. Truly, audiograms are proven marketing mediums for podcasts, especially on social media.
An audiogram deploys static images alongside your podcast, waveform, and transcription. No doubt, audiograms are the edge Neil Patel said you’ll need to grow your podcast show.
Animated Video Podcast
Time to take it a step higher with an animated video podcast. You can do an illustration of your podcast show via animation and graphics. While animation may not work for every podcast topic and niche, you can always find a way around it.
You can also go old school by filming yourself drawing or gardening, ensuring that you have your audience’s attention.
Side by Side Remote Interview Video
Let’s say you do remote interviews; then you have a podcast video format already. Also known as Talking Heads.
There are tools that can help you capture the two webcams simultaneously without extra editing.
This is the most popular podcast video option as it involves a level of intent and delivery. You may need to set up multiple cameras to capture different angles.
Often, video recordings are the most engaging for your audience to watch.
5 Steps to Starting a Video Podcast
1. Get The Right Equipment
We’ll assume that you have all the necessary equipment to start a podcast, but that will not be enough in this instance. You’ll need more than just a microphone, headphones, and recording software.
You’ll need to get a video camera, depending on the video podcast. Your smartphone camera should be good enough to should a good quality video. However, you can choose a static, audiogram, or animation in the absence of that.
You’ll also need basic lighting equipment and a studio set-up. For a start, ensure that you have a pleasing backdrop. Then, you can go from there to make your studio feel homely.
2. Choose a Video Podcast Recording Software
When searching for the best podcast recording software, you need to look for something that works on both Mac and PC. Look out for an intuitive user interface without sacrificing high-quality video and audio recording.
You can also settle for a podcast recording software that is local to your device. That way, your recordings will not be reliant on the internet.
Ensure that the podcast recording software aligns with the podcast video format that you prefer.
3. Record The First Episode of Your Video Podcast
With your equipment and podcast recording software in place, you’re set to record the first episode of the podcast show and more.
It’s better to approach the recording normally while you set up your camera and lights. The video recording goes to YouTube, social media, and your website, while the audio goes to the podcast directories.
4. Edit Your Video Podcast Recording
It’s like your regular podcast recordings; you’ll have to invest ample time to whip it into the perfect shape. It is recommended that you edit your audio first before working on the video.
You’ll need either Audacity, GarageBand, or Adobe Audition for audio editing. While for the video, use Adobe Premiere Pro, iMovie, or Final Cut Pro X.
You’ll need to work on the music, outro, transitions, and other effects.
However, you can hire a freelance sound or video editor to help you get the edits done professionally.
5. Publish Your Video Podcast
By now, you’ve polished your video podcast enough to be published on any of your chosen channels.
Don’t stop publishing your audio-only podcast while also focusing on the new shiny thing. Rather, leverage the visual element to bring more traffic and attention to your content. Focus on YouTube, Facebook, and other video-friendly outlets.
Key Takeaways on How To Start a Video Podcast
While we are still riding through the golden age of podcasting, nothing should stop podcasters from riding the wave for longer through video podcasts.
The viral tendency and shareability top the lists of the numerous benefits of video podcasts. Not to forget that video podcasts can easily be repurposed into other content formats. It’s time to get your camera and start shooting.