How To Start a Podcast: A Successful Business Podcast

how to start a podcast

While you must have studied the basics of how to start a podcast, why not take it a step further by starting a podcast for your business and startup.

At Disctopia, we’ve constantly tried to let business owners, entrepreneurs, and marketers see the beauty of what podcasting can do to their businesses. With the current podcast statistics and facts, there’s no better alternative to building audience engagement, which is why the numbers of business and branded podcasts are on the rise.

Interestingly, starting a podcast for your business is quite cheap compared to other media forms. We don’t see why your business should not capitalize on and leverage podcasts’ popularity in building an audience.

In this piece, we’ll be showing you all that is to know about starting a successful business podcast.

Why Start a Podcast For Your Business? 

There’s a lot your business will benefit from starting a podcast. As a new business or a startup, a podcast is what you need to jump-start the new venture. Here are a few reasons why you should start a business podcast;

1. Search Engine Optimization

As a new business, podcasts can help improve your search engine rankings. While your business needs to have a blog, and website, leveraging podcasts can help your business reach new audiences.

Today, businesses are taking advantage of podcast audio transcription to boost their website’s SEO. In the end, you’ll be able to grow your audience and bring visibility to your business.

2. Build Trust and Credibility

Being a new business, or even an existing one, you’ll need all sources of trust and credibility. By hearing your voice, your prospective clients and customers can build an emotional bond with your business.

Via podcasting, your business can earn what the Entrepreneur coined as credibility currency. People have to be able to trust you and your business, as trust is important to your customers.

3. Generate Organic Traffic

Remember that no one knows you yet; what if you can go from unknown to being sought after just by voicing your opinion and expertise and talking about issues around your business? Podcasting can help businesses generate the visibility needed to sustain and ramp up profits.

The number of people listening to podcasts is on the rise. You should even know that consumers who listen to podcasts are of the high-income brackets, people who make an excess of $75,000 a year.

4. Branding

When you see a red curvy bottle, what likely comes to mind is Coca-Cola, or when you see a blue font, you might think of Facebook.

As a small business or a new start-up, you are the brand. Being the business owner, your voice and face can stand out as the brand.

You are availing your audience an opportunity to hear your voice as you reel interesting ideas related to your business and industry. What you are doing is simple; you are showing the world how you think and what goes on within your business.

What Do You Need To Start a Podcast For Your Business?

We now live in a dynamic world with an evolving marketplace. Regardless of the industry in which your business operates, there’s always someone trying to sell, scale, and rank better than yours.

With that in mind, the following are what you’ll need to start a successful podcast for your business;

  • Have a Goal

Ask yourself, should I start a podcast? The answer should form the basis of your goal. Don’t just start a podcast because everyone is starting one for their business; else, you’ll podfade in no time.

Your business has a goal, and so must your business podcast.

Before you do anything, you need to clearly define your podcast goals. Set a baseline of what success will look like to you. You cannot be measuring your business podcast against someone else at the start. This is why a good number of podcasters quit even before they start.

Most importantly, ensure that your podcast goals are measurable. Adopt the SMART (Specific, Measurable, Attainable, Realistic, and Time-Based) principle in setting goals. Set goals in terms of listenership and downloads.

Your business podcast should have a goal along the line of either or all of the following; brand awareness, thought leadership, targeting a new audience, and lead generation,

  • A Podcast Hosting Platform

A podcast hosting platform is a media host, just like you have a web host for your business website and blog. You’ll need a podcast hosting platform to get your business podcast to where your audience will find it.

Of course, there are numerous podcast hosting platforms out there, and you will be lost in the sea of options. We’ll advise that you choose a podcast hosting platform that aligns with your business goals.

Pay ample attention to this requirement, as it has a huge role to play in whether your business podcast succeeds or not.

That’s why we think you are better off pitching your tent with Disctopia, one of the most popular podcast platforms.

  • A Great Podcast Team

We should rather say a podcast team that knows what to do in achieving your podcast goals. For a start, you’ll need the following professionals;

  • A Podcast Manager
  • A Guest Manager
  • A Podcast Host
  • Podcast Script Writer and Editor
  • Graphics Designer
  • Audio/Sound Engineer

Yes, this is a long list of people to work with. Not to worry, all of the business podcasts out there start with one or two people on the list. In starting a podcast for your business, you will have to take advantage of the professionals on freelance marketplaces.

You should also look out for individuals with the requisite skills to handle at least two or three of the roles on the list.

Being a business, you should know that your podcast represents your brand, and you cannot be lackluster in putting together a podcast team.

  • A Good Podcast Topic

One thing most successful business podcasts have in common is the razor-sharp precision of their topics. If you’re wondering what a good podcast topic looks like, follow our guide on What Should I Start a Podcast About in 2022.

We encourage every business to start a podcast, don’t just start one that lacks content and substance. While we cannot suggest what you should start a podcast about, we can tell you that a good podcast topic is about giving your audience what it craves.

Settle for a podcast topic on what you are passionate about. Avoid the bandwagon effect. Try to be unique in your content.

Final Thoughts

By now, we are far past the question of should I start a podcast for your business or not. Right now, you should be pondering about how to put all of the knowledge in this guide to use in floating a business podcast.

Remember that if you don’t start a podcast, you cannot know whether you’ll fail or be successful. We’ll advise that you get your business podcast off the ground ASAP.