The question on your mind right now might be, why should I start a podcast, or how to repurpose your podcast contents?
For every podcast episode, there’s a lot of work, effort and resources that goes into it. With the energy invested, you should share your podcast content as far and wide as you can.
Repurposing your podcast means making something else out of your already-made podcast.
Here’s your answer;
Look around, all of the major podcasters have the resources to put together top-shelf episodes, and have the advertising budget to even go viral. This leaves you with the option of being inventive if you’ll like to stand out.
By repurposing your podcast, you are drawing traffic to your show through different means. Should I start a podcast? You should, by all means. But don’t rely on your audio content alone to create awareness for your show. There is a wide untapped market ready to be harnessed by podcasters.
In this post, we’ll be considering how to repurpose your podcast contents. You can choose out of the content types in widening the reach of your podcast.
1. Create Video Podcasts
According to Research, internet users between the age of 12 and 44 would rather watch videos. You can also record a behind-the-scene process of your podcast and share it with your listeners.
If you have podcasts without an accompanying video, you can cut a 30-second or 1-minute audio from your podcast and add relevant images to make a video. It might not be as easy as using your phone camera to record a video.
In fact, it involves some tweaking, using a-video editing software, and some level of expertise to perfect it. You can check out our guide on How to Record a Podcast.
2. Upload Your Podcast on YouTube
You can record your podcast as a video and upload it on YouTube. A significant number of listeners use YouTube to find and listen to podcast and the trend is growing.
However, if there is a platform most podcasters do not take advantage of, it is YouTube. Rather than merely listening to a voice, listeners often prefer visuals. Apart from increasing the number of people who discovers your show, video contents also make listeners feel connected to you in a way that audio cannot.
3. Produce a Transcript
Transcripts are the written equivalent of your podcast. Transcribing means making a word-for-word version of your audio content.
Converting your podcast into a transcript can increase your SEO ranking because people will search the internet with words. Know that a transcript is different from a show note. A show note is a summary of each podcast episode while a transcript contains the entirety of your podcast episode. A transcript increases the visibility of your podcast, especially to the hearing impaired.
You can transcribe your show by yourself to save money and for accuracy. However, there are freelancers on websites like Fiverr and Upwork who will get the job done at a prize. You can as well employ the services of professional transcribers from sites like GoTranscript, Rev, and Scribie for a fee.
Depending on the time frame you can spare for transcription, you can choose between automatic and manual transcription. While automatic transcription is fast, it might not be as accurate as the slow manual transcripts done by a human.
4. Create Audiograms To Be Shared on Social Media
Just like video content, an audiogram gives a visual representation of your podcast. An audiogram is a short clip of your podcast made with a combination of images, audio tracks, soundwaves, and transcripts.
Rather than make a long video of your podcast, an audiogram is a great tool for marketing your podcast. An audiogram is an answer to the question; should I start a podcast that is marketable?
An audiogram must be captivating enough to capture attention, short enough to make people want more, and engaging enough that people will watch till the end. To create an attention-grabbing, engaging, and short audiogram, you must add;
- Interesting images from your episodes
- Captivating headlines
5. Design an Infographic for Social Media
Through infographics you can share useful data and information with your listeners without boring them with long texts or audio. It gives a concise but informative account of a podcast episode through short text and colorful images.
By bringing out key aspects of your show to be shared on social media, infographics are not only a way of grabbing the attention of new listeners, but also make your podcast memorable.
Infographics is especially useful if your podcast requires some research. You can use infographics to briefly explain the process and the result.
Conversely, if you make a story-telling podcast, you can use infographics to share the key aspects of the content. It also helps that infographics are so captivating that using them in social media posts is easy.
6. Convert into a Blog Post
If an infographic is a condensed version of your show, a blog post is its elaborate variation. Keywords are still significant when trying to boost SEO ranking on search engines.
However, you might not be able to add important keywords to your audio content. So, you may consider blog posts as your second chance at gaining more traffic by adding relevant keywords.
You might be wondering how you will create blog posts when you are a podcaster and not a blogger. Remember your show has show notes and transcripts. The latter contain everything you said on the show, you just need to remember to add those keywords where necessary. Don’t forget that you might be penalized for keyword stuffing if you overdo it.
7. Send Out Newsletters
You already got a show going with a significant number of listeners. You also have an updated website where you direct your listeners. But how do you sustain the listenership momentum?
By sending newsletters containing the latest information about your show, you are more likely to have more engaged followers.
Apart from using newsletters to share the latest news about your show, a newsletter is also a valid means of marketing your podcast at no cost.
Refashioning your podcast content will make it more interesting, drive more traffic to your show, and allows you to generate revenue. Should I start a podcast with a marketable potential? The ultimate marketing approach for your podcast is by repurposing it.
Podcasters who have mastered the art of repurposing their audio content have become industry leaders. This is because a combination of strategies is better than using one fail-proof method to get your podcast the type of awareness it needs.
With so many options available for you, you can choose to combine all the aforementioned ways of repurposing your podcast or select some that resonate with you.