For performing artist, social media is a great avenue to connect with the audience. In fact, most fans love direct communication with artists. Social media facilitates mutually beneficial connection.
Nevertheless, there are greater chances for social interactions to take the wrong track and become awkward on social media. Many times people can be insensitive and rude to the ones they wish to support without knowing how they come across. Hence it is very important for artists to avoid such situations by following some social media etiquettes. Here we discuss top dos and don’ts while sharing live-music on social media, especially Facebook.
Never publicize your decision if you can’t attend an event
When someone invites you to an event on Facebook, it is logical to click on ‘not going’ if you cannot make it. However, remember that public comments can impact the perceptions about the events. If the audience comes across a string of posts that say ‘Sorry I cannot make it”, it might give a false notion that no one is attending the event. It is good to ignore the invitation if you cannot attend it.
Send only targeted invitations
It is good to limit the invitations to those staying in the area nearby. If you wish to spread the word about an event, the good way to do it is to send out an open call via the email list, or Facebook profile page. By creating a friends list for a local event, you can filter them by location. Alternatively, you can temporarily change your location to another city where you will host the event. This will make Facebook create friends list in the city automatically. Once you have made use of the list, remember to get back to your hometown.
Group messages are not a good way to promote events
It might take time to send individual messages to invite people to small events. However, it is not good to resort to group message that will hit a lot of friends with the same pitch. If this happens, then all these friends will be notified when someone responds. This can annoy some people who might even choose to leave the group. If someone departs, Facebook informs that to everyone on the message string. You will never want this to happen to create an awkward situation.
Do not share photos with empty seats
Even in some well-attended concerts, they might be some empty seats in the front side near the band. These empty seats can be easily noticed in audience photos. These photos might trigger a question in the minds of the viewers why no one showed up for the event. While framing your shot, leave out the empty seats or crop the image before sharing.
Never say in the post that you wished more people attended the event
Though this comment follows the best of your intentions, it can sound that there was none at the show. While there could have been a respectable crowd, such a comment can emphasize the negative. Be grateful to those who made it rather than worrying about those that did not attend the event.
By Patrick Hill on October 4, 2018.
