The only way you can get your target audience to listen to your music as an aspiring musician will be through music promotion. However, most artists focus on the music-making aspect and neglect promotion.
Interestingly, music promotion for new artists is not as difficult as it used to be in the past. The internet has opened up diverse ways of reaching your audience. Let’s set something straight, actually; music promotion is beyond uploading your music on a streaming platform; that’s just an outlet.
Music promotion for new artists should be focused on creating a connection with your audience through your marketing efforts.
In this piece, we want to examine innovative methods that you can adopt in promoting your music. These are ideas that have been adopted but which you can also replicate;
1. Employ Email Marketing
While social media music promotion seems to be the reigning thing in recent times, there’s a lot of leverage you are leaving on the table. That leverage is email marketing. In your mind right now, you’ll wonder, “do people still open their emails.”
Yes, they do, and the conversion rate of email marketing is even at an all-time high. To use email marketing, you will need to have your website when you can collect the emails of your target audience.
What you’ll do is send out newsletters about your music and keep your fans updated about what you are currently working on, where you are visiting, who you are working with, and more, like a behind the scene snippets.
2. Start a Music Podcast
Have you listened to a music podcast? If you haven’t, look for one on Disctopia. At the end of the podcast episode, you’ll realize that starting a podcast will give you music the push it needs.
It’s either you start your music podcast or strive to get featured on someone’s podcast.
Getting started as a music podcaster is even easier as a Disctopia creator. Go ahead and record each episode and upload. To know what your audience would like to hear, you can do an opinion poll on your social media or through your email newsletter.
You have to choose a topic that catches the attention of your audience. In no time, you’ll see your fanbase spiraling exponentially.
3. Bring Your Fans Into The Music Creation Process
There’s a lot of power in the hands of your fans, and you have to bring them in to take advantage of their influence. By creating a connection with your fans, you will likely create a space in their heart to fall in love with your music brand.
Find a way to involve your fans in the process. You can ask them to create an album cover, write a one-liner for your next EP, naming songs, etc.
Your diehard fans would like to see you succeed, but you need to give them an incentive to help you. In the end, you’ll see a surge in downloads, ticket sales, and social media engagement.
4. Ask Music Critics to Review Your Music
Music critics are still as relevant as they used to be in the past. While their influence might have waned a bit, they can still help push your music into the limelight. There are music critics that can increase the visibility of your music.
Just send as many emails as possible to music critics and bloggers, ask them to look at your latest material. The review will lead to thousands of visits to your profile. Many music lovers would want to get to see if what was written about you and your music is indeed true.
Moreso, there’s a lot these blogs and critics can do to your Search engine visibility and ranking.
5. Create Contents, Musical, and Non-Musical
We live in a time where content creation can help you become quite popular. Aside from your music, you should invest in creating other forms of content for your audience. These can be thrillers, teasers, short videos, blog posts, and others.
Today, you’ll need more than just your music to attract fans. Deploy strong visual or text contents to describe you and your music. It’s OK if you don’t know where to start from. Just create a music identity around yourself, and with time, you’ll get it right.