The Ultimate Social Media Cheat Sheet of Music Promotion
- 7 min read
- Mar 4, 2024
In any industry, running successful marketing or promotion is always a challenge, and the independent music industry isn't an exception. As an aspiring independent musician with the goal to get everyone to get to know you and your music, you'll need social media on your side.
Everyone that you are targeting as a potential fan can be found somewhere on the internet. Today, an average person spends not less than 2 hours of their time on social media. While there are countless guides on music promotion out there, we believe you can record appreciable success if you channel your energy into social media for music promotion.
In this cheat sheet, we'll be providing everything you'll need to become a rock star on social media and even offline. It's about learning the essential strategies that make you excel as an indie artist in 2021. We will consider three social media platforms and how you can make the most of them; Facebook, Twitter, and TikTok.
Before you continue reading, answer the following questions;
- How many social media platforms do you use?
- How often do you post and share content on social media?
- Do you use social media to engage and interact with your fans?
- Have you experienced any observable growth in your number of followers?
Facebook for Music Promotion
Using Facebook has become part of our everyday life. Right now, someone is about to pick their phones, laptops and will check in on Facebook to see what's going on. Facebook can connect more people than any other company or people. Millions of people rely on Facebook to connect them with friends, artists, and their interests. Not to bore you with statistics, but imagine if you can gain the attention of just 5% of the 1.73 billion daily active users on Facebook. Facebook is the king of social media and can make a Rockstar out of every upcoming independent artist. To succeed on Facebook, you need to put in place the following;1. Compelling description
Not more than two sentences. This is where you can best display your creativity with words as an artist.2. Interesting Profile and Cover Photo
Find a means of creating a long-lasting impression with your images. Use what you'll consider as your most striking image.3. Link To Your Music
Your Facebook profile is not complete if you are not pointing your followers to where they can listen to your music. That's the whole idea behind your music marketing.4. About Us
Seize this opportunity to tell your fans about yourself and your music. This should also include your contact information for gigs and shows. If you have all of this in place already, you can still review it.Killer Tips on Facebook For Music Promotion
- Thursday and Friday are the most favorable days to post content on Facebook.
- You are likely to have more likes and share by posting by 3 pm and 1 pm, respectively.
- For best results, only upload images in the PNG format, and it's below 100kb.
- Encourage fans and followers to share your posts directly.
- Do a mix of content types – videos and images.
- You are likely to enjoy more visibility if you share contents that are not shared on other networks.
- When you are running Facebook ads, it's best to go with Facebook video ads as people prefer video content.
- Don't stop inviting people to like your artist page on Facebook.
- Strive to create viral content in the form of memes, funny music videos, and relatable quotes.
- Once in a while, you should do giveaways. It can be your merchandise or music CD.
Twitter For Music Promotion
Promoting your music on Twitter is not as daunting as the platform might appear to be. Like Facebook, Twitter is another potent and practical tool you can use to build a fanbase and connect with your audience as an indie artist. Twitter has about 330 Million monthly active users, and half of this number uses the app daily. Depending on your music genre, you can take advantage of the 37% of Twitter users below 35 years. This guide intends to help you harness the power of Twitter as an indie artist. Here's what we think you can do to promote your music on Twitter;-
Identify Your Audience
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Be Regular and Consistent in Your Tweets
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Increase Your Visibility Through Hashtags
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Promote Your Tweets
TikTok For Music Promotion
According to the BBC, TikTok is giving new artists a chance than any other existing platform. TikTok is helping new artists to get discovered even more easily than ever before. Thanks to Gen Z'ers, TikTok is today one of the fastest growing social media and doesn't seem to slow down. In less than five years of existence, TikTok is fast becoming a sub-culture, one that stands to benefit independent artists in their quest to get more people to listen to their music. To better maximize the potentials of TikTok for music promotion, these tips and strategies have been proven to be effective;-
Create a Musical Moment
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Develop a Fun Dance to Your Song
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Focus on Them and Not You
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Take Advantage of TikTok Collaboration Tools