Disctopia Makes Reporting Improvements In Readiness For IAB Certification
- 7 min read
- Mar 4, 2024
We're indeed happy to announce that we've recently made improvements to our reporting and analytics at Disctopia. We want to make it easy for podcasters, regardless of their experience in the industry, to make decisions that work best for their show. The new improvements are in line with IAB Tech Lab's Podcast Measurement Technical Guideline 2.1, which is based on four metrics; Download, Listener, Ad Delivered, and Client Confirmed Ad Play.
The reporting update by Disctopia is geared towards arriving at an accurate reporting of our creator's metrics. Disctopia has earlier launched a dashboard that delivers deep reporting and analytics to creators on the platform. Called the "True Play" Dashboard, the patent-pending system accurately measures streams and downloads by relying on the participation of the listeners. Other metrics on the True Play Dashboard include daily listenership, user engagement retention, streams' geographic location, and others.
However, this new update takes the podcast hosting platform to a new standard by aligning itself with the industry standard and best practices. Currently, Disctopia being an IAB Tech Lab partner, is on its way to being IAB Certified.
Because of the new advanced filtering (filtering out bots & scrapers), users may see a drop in their reported stats, that’s because we are now ensuring that we only report on actual downloads and plays.