For a fact, music promotion should be regarded as a tough business. It's not one that can be handled with kids gloves. The music industry has become cutthroat, and a lot has to be done in
music promotion.
There's a lot of energy, resources, and brainstorming involved in getting your music in front of millions. Than ever before, it's becoming difficult to get your music played on radio and television.
As an indie artist, you shouldn't have to advertise your band. We'll expect that your talent will do the advertisement, but the reverse is the case.
Not forgetting that
music promotion has even gone beyond just TV and Radio. To help you become a chart-topper, we've brought together four secrets of the music promotion industry. This will help you navigate the music promotion industry as an indie artist.
1. A Lot Might Be Spent on Marketing, and It's Out of Your Control
In 2009 when singer
Little Boots released hits back to back, including her album,
Hands. She became the darling of the British media and even went on to top the BBC sound of the 2009 poll.
One would expect that she'll be smiling to the bank daily with the success she recorded, especially with album sales. However, the opposite is the case as she was in red since she didn't see much of her revenue.
She painted this analogy about the music promotion industry; it's like having someone run your business, and they are doing a bad job at it.
2. To Succeed at Music Promotion, You'll Need Experts
Music promotion isn't something to approach with crude tactics. You will need the services of experts in the field. You have to do a lot in the form of organic and paid ads, with experts' help.
Don't try to run your music promotion; you've got to have someone in your corner with an understanding of the music marketplace. Running music campaigns is different from being an excellent musician.
What you should know is that your level of success as an indie artist is dependent on the expertise at your disposal.
3. You Cannot Stop Advertising as a Musician
As ironical as it sounds, even the most popular musicians do a lot to put their music out there. That means, as an upcoming indie artist, you'll need to go beyond average in advertising your music.
Identify your audience and seek advertising channels where you can reach them easily. You cannot just sit back and expect that your audience will locate you. It does not happen that what in the music promotion industry.
The more chances you have in advertising your music, the higher your chances of building a fanbase. Even after building a fanbase, you cannot get to bed and rest. It would help if you continued to put yourself out there.
4. Even a Small Budget Can Get You The Result You Want
To succeed in music promotion, you won't need much money. For a start, not many indie artists have many resources to expend on music promotion. The fact is if you've got a plan, and the right help, the amount of resources won't matter.
To score highly with music marketing, you need to work with those with proven track records. Even at your budget, they will bring home to the trophy for you.
Final Thoughts on Secrets of Music Promotion Industry
Lastly and most importantly, remember that success takes time. Don't be after overnight success; else, you'll fizzle out of the limelight faster than you got there.
Approach music promotion as more of a marathon than a race. Put all of these secrets of music promotion to good use, and your name will be on the lips of everyone in no time.
