Beginner’s Guide: How to Promote Your Live Music Events Via Social Media

How to Promote Your Live Music Events

The internet has made it easier than ever to promote events. With the power of social media, you can score two critical goals: Firstly, generate buzz for your live events, and secondly, sell enough tickets for your show. You don’t need a music promoter’s expertise in this instance, especially if you are starting as a newbie.


In this piece, we’ll guide you on creating a massive buzz around your show and live events using social media. In the end, you should have a good grasp of how to successfully promote your live music events using social media platforms.

Before reading, check out our Ultimate Social Media Cheat Sheet for Music Promotion.

1. Have a Plan/Strategy

This might appear daunting, but it’s not once you know what you want to achieve. You cannot start publicizing your event tomorrow; you need to start early enough.

Let’s say a month before your event. Whatever strategy you put in place should be spread over the period. You can’t stop promoting events until you climb the stage. Even while performing, you could still schedule a post to remind your potential audience of the show.

2. Let It Gather Momentum

It’s called social momentum, which focuses on consistent, predictable, and sustainable approaches to social media promotion. According to the Content Marketing Institute, social momentum is built on two building blocks: social proof and loyalty loop. How can you deploy these two? Your potential audience wants to see other similar actions for social proof. Show that others are planning to attend your live events. For the loyalty loop, you’ve got to be able to provide valuable content that will lead to engagements until you reach the plateau.

3. Create an Event

This is where you start the implementation of your strategies and plans. All your plans should be built around creating an event page on social media. All of the significant social media have one form of event feature. On Facebook, you can create an event page inviting all of your friends, and it even extends to friends of friends.

For Instagram, you can use IGTV or Instagram Stories to create awareness about your event. Twitter can also be employed to make the most of your events. You’ll need a landing page or the event page on yourartist’st website to take advantage of the potency of Twitter hashtags.

4. Come Up With Contents

At the heart of a successful live event, promotion lies content creation. It’s about showing snippets of what your potential audience will likely get from attending the event. You would be surprised at the reach of your content if well coordinated. These contents should be shared across all social media where you have a noticeable presence.

Imagine being able to promote your event on Instagram, TikTok, and Twitter by jumping on a viral challenge. Everyone enjoys watching videos and other visual content, and that’s what you should provide.

5. Schedule Your Contents

Numerous tools allow you to schedule content as long as possible. You have a 30-day promotion plan; you can schedule content across your social media on specific days. You only have to engage your audience when they comment, share, retweet, and like your content.

With the scheduling tools, you will have enough time to prepare for D-Day. These tools also provide the best times to post every day of the week. Check out the 5 Go-To Resources For Independent Artists.

6. Run An Ad

While you have tried the organic route, there is nothing wrong with running an ad on Facebook and Instagram. Before running the ad, understand your target audience and the social media platform their audience uses the most.

This will help you determine where you’ll be running the ad. However, if you have a big budget, nothing stops you from spreading your ad across as many platforms as possible.

7. Go Live With Your Event

On the D-Day, arrange to stream your show live. You’ve made a lot of noise on the internet, but not everyone will cause it to the physical venue. Yet, they will still want to participate in your live event. To carry every potential attendee along, create a poll on your social media on which platform should be used for the live streaming.

Facebook Live has proven to be a potent tool in this scenario. However, Instagram also alsoallows people to watch the show live and even the next day. This is the crux of how to promote your live music events using social media. It means that even after the event, you are still able to maintain and sustain the awareness of the live event.

Final Thoughts

Right in your palms, you can reach millions around your event venue and beyond. That’s why it’s essential for you, as an indie artist,t to maintain a noticeable social media presence. You may not have realized it, but YouTube, Facebook Live, Instagram, and TikTok have created new stars other than the radio.

Regardless of what you have in your plan, ensure it does not involve bombarding your audience with posts, updates, and content. Else, you’ll lose them even before the event.