The changes of 2020 have distinctly changed how artists can reach new listeners. While live venues are closed throughout the world, there has been no shortage of new music to enjoy. The emergence of TikTok has become a game changer for new artists. With access to over 500 million monthly users in 150+ countries around the world, the app has proved invaluable for reaching new listeners, in new markets. Major songs of the past year, such as Lil Nas X’s ‘Old Town Road’ and Lizzo’s ‘Good As Hell,’ gained their cult following on the platform, allowing them to crash into the mainstream and create a huge & lasting impact on the charts. With over a billion video views daily on the app, there is no shortage of audience to capture. If the impact of TikTok in 2020 has taught us anything, it’s that the newest trends of social media can have a huge impact on the presence and following of new artists.
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